Road To Cannes

Meet The Team

Founder

Founder and mentor of the RTC program. A communication planner and media strategist by trade working with leading media agencies worldwide to create business building activations that make brands famous.

Gilad
Kat

+20 years of experience in media, content and design. Visual storyteller, strategic and creative designer, passionate about bringing stories to life through design.

Creative Director

Angelique
Malabanan

+12 years of local and regional, agency and brand experience. Strategic thinker, creative problem-solver, excited about
developing and executing innovative content.

Nicole
Macanip

Strategy & Brand Ex.

Are you ready to create award-winning campaigns?

Leave us your email for more details!

A systemized approach towards the creation of business building campaigns that win awards.

Business building ideas

Accelerated creative process

10 years of proven success

What Is RTC?

“Our objective is effectiveness, our strategy is creativity.”
(Sir John Hegarty)

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We will help you generate business building ideas that become legendary! In the 10 years that we have been running the RTC program we have proven that it works both in terms of business results as well as in accolades and awards. We start out by selecting high value potential initiatives and pivotal briefs, that if cracked will turn the business around.

Then, for 2-3 days (depending on the scope) we gather all relevant marketing functions in one room to mimic the creative process in an accelerated manner. Key speakers, mentors and judges are all awarded creative individuals who share their insights and insider tips on what makes world class work.

Our proven “creative hacking” workshop is based on three fundamentals:

Collapsed decision making

All decision makers are in the room.
No need to wait for feedback.

Radical transparency

Honest feedback on ideas is appreciated and mandatory.

The power of recency

Immediate feedback with no delays enables us to move forward quicker.

ROAD TO CANNES